Outsourced-CIO
(OCIO) firm Fiduciary Research (FRC) will wind down operations
after losing its sole client this month, CIO has learned.
The firm said FirstEnergy, an Ohio-based diversified
energy company, decided to end its five-year advisory relationship with FRC.
According to the San Francisco-based manager, it will
now focus on helping FirstEnergy transition its management to Aon Hewitt, which
has been understood to be hired as the company’s traditional consultant and advisor.
With no client and no revenue, FRC said it is “no longer in a position to seek additional clients.”
“We are deeply committed to doing our utmost to make the
transition as seamless as possible,” said Kathleen Dunlap, FRC’s chief business
strategy officer.
The OCIO provider said it recently explored options to
expand its business and diversify its client base, having “very fruitful
conversations with a number of pensions.” But Dunlap said FRC is “no longer in a position to seek additional clients.”
Founded in 2009 by CEO John Boich, FRC managed over $8.5
billion of FirstEnergy’s defined benefit trust, according to its website.
Dunlap
said the biggest challenge FRC faced as a small boutique firm in a vast sea of
OCIO providers was marketing its approach.
Unlike
a more traditional OCIO, FRC identified itself as an “integrated” CIO—one in
which the firm’s 16 investment professionals partnered with FirstEnergy’s
in-house team.
“We
talked to CIOs one at a time, trying to break down the notion that outsourcing
meant replacing their internal teams,” Dunlap said. “Instead, we created a
platform to address resource needs and augment our client’s team. We worked to
enhance and empower the in-house structure.”
According
to its website, FRC offered bespoke portfolio management to fulfill the needs
of a particular plan as well as “a robust risk management infrastructure.”
In
addition, Dunlap said having just one client also hindered FRC from gaining
more mandates, as many funds requested long-term track records and a minimum
number of existing clients.
“The
OCIO industry is very crowded so it’s difficult for firms to differentiate their services to asset owners,” she said. “And having one client left us a bit
exposed and vulnerable, especially with the OCIO industry constantly changing.”
“Outsourcing is a zero-sum game and each provider is not only competing in its own segment, but also in the entire industry.” —John Nawrocki, Rocaton
According
to CIO’s 2014 OCIO Buyer’s Guide,
large and well-known firms—the likes of Russell Investments, Mercer, and SEI—have come to dominate the US business, with over $245 billion in total discretionary assets. According to this data, they
also held the largest number of total discretionary clients, leaving little
room for the upstarts.
“It’s a
very highly competitive environment,” John Nawrocki, partner at consulting firm
and OCIO provider Rocaton, told CIO.
“Outsourcing is a zero-sum game and each provider is not only competing in its
own segment, but also in the entire industry.”
Despite
continuing flows of new entrants into the field last year, Nawrocki said the industry
was maturing. The players who are going to stay are already in place, he added, and they are competing for clients.
To
stand out in the crowd of OCIOs, firms should build out their organizational
breath and reputation, Nawrocki said. Specifically, asset owners are likely to
seek strong and extensive operational and investing resources as well as
back-office support such as compliance.
CIO’s 2014 OCIO survey also
confirmed these needs. Some 37% of responding asset owners identified “breath
of capabilities/services offered” as the primary reason for choosing a
provider, followed by “experience in top management” (22%),
“reputation/recommendation” (17%), and “client service” (15%).
Nawrocki
also said it was particularly important for smaller and newer OCIO providers to
retain a “strong and experienced front-line investment talent” capable of
building complicated and highly customized portfolios.
Asset
owners, particularly among corporate pension plans, are expected to pursue OCIO
services in de-risking, the consultant added. They will be seeking providers with strong
capital market research and actuarial talent, alongside governance and operational
infrastructures.
Related Content: 2014
OCIO Survey, The
Many Tensions of Outsourcing