Asset International / aiCIO - Team

aiCIO Team


Charles A. Ruffel

Charlie Ruffel is the Director and founder of Asset International, the parent company of PLANSPONSOR Magazine,, the PLANSPONSOR Institute and Global Custodian magazine. Charlie is an authority on global pension issues. He previously held posts at Institutional Investor and McCann-Erickson. He holds Masters degrees from Cambridge University and Columbia University.

Kip McDaniel

K.P "Kip" McDaniel is the Editor-in-Chief and Executive Vice President of Asset International’s Chief Investment Officer (aiCIO)—a magazine focused on the world’s largest pension, sovereign wealth, insurance, and endowment & foundation investors. Before becoming the founding editor of the magazine in 2009, Kip was a member of the Canadian National Rowing Team. He has degrees from Harvard University and Cambridge University, and originally hails from Vancouver Island, Canada. He now resides in New York City.

SooJin Chun Buzelli

SooJin Buzelli is Senior Vice President, Design & Production. SooJin has been art directing and designing magazines for more than 12 years. She implemented a new vision for the design of PLANSPONSOR magazine, and translated that success into the art direction of many Asset International's products, including PLANADVISER and Global Custodian magazines and the newest Asset International brand, aiCIO.

Elizabeth Pfeuti

Liz Pfeuti joined aiCIO in January 2012 after almost four years writing on all areas of finance with Dow Jones. She is responsible for European news and views, and building on the aiCIO brand base on the continent. Please get in touch on

Leanna Orr

Leanna Orr is the Managing Editor of aiCIO. She earned a Master's degree at the Columbia School of Journalism in order to fulfill her life-long ambition to write about pensions. Leanna also attended the University of British Columbia, and previously interned at the BBC and WNYC. She suspects Kip hired her only to make a Canadian majority on the editorial team. Send news tips and compliments to

Charlie Thomas

Charlie Thomas joined aiCIO in April 2013 and is the newest member of the team. A history graduate, Charlie has spent the past seven years writing about finance, ranging from insurance to pensions, investments, banking and business. Having worked at the FT Group for four years, Charlie joined aiCIO after a stint at the Huffington Post UK as its business reporter. Send all news, tips and gossip to
Sage Um Crop2

Sage Um

Sage Um is the New York-based Assistant Editor and joined aiCIO in August 2013 after graduating from Washington and Lee University with a degree in journalism. She has previously interned at the Korean Broadcasting Station and NY Arts Magazine. Please get in contact at

Quote of the Week:


“You never see a bad back-test. Ever. In any strategy.” —Josh Diedesch, Investment Officer, California State Teachers' Retirement System